Milan-Cortina 2026 adds Enel, TIM as sponsors
The organising committee for the Milan-Cortina Winter Olympic and Paralympic Games in 2026 has agreed sponsorship deals with energy company Enel and Telecom Italia (TIM).
Nirvana named PSA travel management partner
Squash Media & Marketing (SMM), the commercial entity owned and operated by the Professional Squash Association (PSA), has agreed a new partnership with event travel, accommodation and logistics company, Nirvana.
New PCB tournament launches with Bahria Town backing
Real estate company Bahria Town has signed on as title sponsor of the Champions One-Day Cup, the new 50-over domestic tournament being launched by the Pakistan Cricket Board (PCB).
New title sponsor, bigger FTA window for women’s A-League
The newly branded Ninja A-League will benefit from at least 10 free-to-air matches in 2024-25 as part of its naming rights deal.
Altibox maintains Eliteserien connection
Telecommunications company Altibox has extended its sponsorship of the Eliteserien, the top division of men’s club football in Norway.
Adidas backs padel’s Hexagon Cup
German sportswear brand Adidas has agreed a deal to become the official racket and bag sponsor of padel’s Hexagon Cup.
Wolves tap into Hwang appeal with new Korean sponsor
English Premier League club Wolverhampton Wanderers has announced a sponsorship deal with Korean TV streaming platform Kocowa+.
Jaguars sign Hard Rock Bet as sportsbook partner
The Jacksonville Jaguars have agreed a sponsorship deal with gaming and sports betting company Hard Rock Digital, whose Hard Rock Bet brand will become the official sportsbook of the NFL team.
Rolex adds PGA of Australia to golf portfolio
Swiss watchmaker Rolex has enhanced its golf sponsorship portfolio by agreeing a deal with the PGA of Australia.
Saforelle first title sponsor of French women’s volleyball league
France’s Ligue Nationale de Volley (LNV) has signed Saforelle, a brand specialising in women’s intimate hygiene products, as the first title sponsor of its top-tier women’s league.