England adds Sportsbreaks.com, Selco as sponsors ahead of Rugby League World Cup
England’s Rugby Football League has agreed sponsorship deals with Sportsbreaks.com and Selco Builders Warehouse ahead of the Rugby League World Cup, which begins next week.
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Engelbert Strauss strengthens Uefa ties with Euro 2024 sponsorship
Workwear and safety products company Engelbert Strauss has strengthened its association with Uefa by becoming a sponsor of the 2024 European Championship in Germany
Sportfive brokers MoonPay sponsor deal for Flamengo
Campeonato Serie A club Flamengo has signed a wide-ranging deal with Web3 infrastructure company MoonPay, with the agreement also incorporating its basketball team
Finetwork takes title sponsorship of Spain’s Liga F
Spanish telecommunications company Finetwork has signed on as the new title sponsor of Liga F, the top division of domestic women’s football.
LFP signs Oris as new timing sponsor in three-year deal
France's Professional Football League (LFP) has announced a new sponsorship with Swiss watchmaker Oris
Senior Kadokawa executives resign amid Tokyo 2020 sponsorship scandal
Japanese media conglomerate Kadokawa has accepted the resignations of chairman Tsuguhiko Kadokawa and vice-chairman Masaki Matsubara with the company embroiled in a corruption scandal over sponsorship…
Knicks hire Sportfive to find new jersey patch sponsor
The National Basketball Association's New York Knicks have appointed global sports marketing agency Sportfive to secure the team’s next jersey patch sponsor, furthering the firm's presence in the league.
Fashion label Off-White agrees deal to become AC Milan’s official style curator
Serie A club AC Milan has agreed a new sponsorship deal with Off-White that will see the Milan-based fashion label become the club’s official style and culture curator.
Ardu Prime signs on as new sponsor for EuroLeague, EuroCup
Euroleague Basketball has agreed a new sponsorship deal with Greek trading and investment services provider Ardu Prime
Plus500 takes up new branding opportunity with Chicago Bulls
NBA basketball franchise the Chicago Bulls has signed Plus500 as a global partner, with the online trading platform becoming the first company to have its brand on the front of the team’s warmup shooting s…