Made for Football Watching – Pepsi & NFL
For the 2021 NFL season, sponsor Pepsi expanded its multi-faceted ‘Made for Football Watching’ programme. Ai
The Sheriff Returns – EA Sports & NFL
In November and December 2021 EA Sports leveraged its partnership with the NFL through an engaging, original campaign which saw football legend Peyton Manning take on the role of a ‘Madden Ratings Adjustor’. A
3-Point Leader Celebration – Rakuten & Golden State Warriors
In December 2021 Golden State Warriors sponsor Rakuten marked global brand ambassador Steph Curry becoming the NBA’s ‘All-Time 3-Point Leader’ through a multi-faceted US national campaign. Cele
Paint Collaboration – AT&T & NBA Paint & Chicago Bulls
The Chicago Bulls and telecoms partner AT&T teamed up with a leading NBA Twitter account called ‘NBA Paint’ to create a ‘fan-first’ series of social and physical assets amplified via Twitter throughout the 202…
Experience – American Express & NBA 2K & NBA
The ‘American Express x NBA 2K22 Experience’ was a December 2021 in-real-life and digital streaming gaming partnership which brought elements of the NBA 2K digital world to life for AmEx card members, avi…
Signature Sandwiches: The Vault – Subway & NFL
In February 2022, leveraging its NFL partnership rights around Super Bowl LVI, quick service brand Subway rolled out an activation around the current collectibles trend in the form of a campaign and new…
Forever LA – Ball Corporation & LA Rams
In January 2021 the Los Angeles Rams teamed up with sponsor Ball Corporation for an art-led mural ‘Forever LA’ stadium installation led activation based around an artwork made from recycled aluminium cup…
The Sky Is Now The Limit – DraftKings & Drone Racing League
After changes to its broadcast approach and the introduction of new legislation, January 2021 saw new Drone Racing League (DRL) ‘Official Sports Betting Partner’ DraftKings roll out a multi-stage, dig…
No More Red – Adidas & Arsenal FC
Launched in January through a three-month, multi-channel campaign spanning bespoke a white kit, a video series, social content, celebrity champions, charity support and on-ground projects, Arsenal and Adidas’ ‘No More Red’ is a multi-year integrated initiative aimed at tackling knife crime in London.
The Future Needs New Idols – Audi & Real Madrid
In January 2021, Audi leveraged its partnership with Real Madrid CF to bring to life its new ‘Future Is An Attitude’ global brand platform to the next generation and promote its new e-Tron Sportback to forward-looking young adults via a digital-first, video-led campaign called ‘The Future Needs New Idols’ which aimed to inspire change, encourage youngsters to be themselves and strive for a better future.