Blue Moon – Cisco & Man City
Launched to leverage the restart of the Uefa Champions League in 2020, Manchester City official technology partner Cisco rolled out a campaign promoting its Webex video conferencing brand.
Alien in the Dressing Room – Audi & FC Barcelona
Jumping off the idea that the Barca team is out of this world, Audi leveraged its sponsorship to launch its new Audi e-tron in April 2019 via an alien-themed campaign spanning TV, print and social media.
Joel is Not Happy – Mountain Dew & the NBA
This mobile first, GIF-led campaign leveraged the 2020 All-Star Weekend through a collection of Joel Embiid GIFs and encouraged fans to celebrate the three-day event via Giphy.
Higher Education Championships – Electric Ireland & the Gaelic Athletic Association
Electric Ireland’s 2019 activation of its GAA Higher Education Championships sponsorship was a digital first campaign led by a series of match live streams.
Gjensidige Games – Gjensidige & 19 Norwegian sports organisations
Norwegian insurance giant Gjensidige Forsikring linked up with 19 national sports organisations to drive recruitment and participation via a 2018 employee engagement initiative called the Gjensidige Games.
Duel/Fun Raised to N – Hyundai & Atlético Madrid
In April 2019, Hyundai’s launch campaign for its new N range leveraged its Atlético sponsorship to emphasise the vehicles’ sporty characteristics.
Akse Jacket Collaboration – Levi’s & Liverpool FC
To mark Liverpool’s 2019-20 Premier League title, partner Levi’s rolled out a clothing collaboration with street artist Akse.
Rakuten House – Rakuten & the NBA
Rakuten House was a branded space erected in Chicago to leverage the ecommerce brand’s rights around the 2020 All-Star Weekend.
Cricket Has No Boundaries – NatWest & the ECB
Over the English cricket summer of 2019, NatWest activated its principal partnership with the ECB by celebrating cricket’s diversity and inclusion.
Racing for the Future/Pioneers – ABB & Formula E
Through the 2019 season, AAB activated its rights as the title partner of the Formula E racing series through a short-form content series based on solving contemporary urban challenges.