SportBusiness Sponsorship staff

Honda has agreed a four-year deal with the International Volleyball Federation (FIVB) to become the first official partner for professional and elite volleyball and beach volleyball.

English Premier League side Sunderland has unveiled BFS Group as its new principal partner and shirt sponsor from the 2013-14 season.

The Football Association of Ireland (FAI) has extended its primary sponsorship deal with telecommunications firm Three through to 2016.

Panasonic has enhanced its association with the Olympic Movement by signing up as an official supplier to the 2014 Winter Olympics in Sochi, Russia.

Chery Automobile has agreed a deal with the Badminton World Federation to become an official partner of the world governing body for a number of major tournaments.

Threadneedle Investments has agreed to a partnership with the 2013 World Triathlon Grand Final, which takes place in London in September.

Premiership Rugby has agreed a three-year extension to Aviva’s title sponsorship of English rugby union’s top-tier league.

Virgin Media has agreed a deal to become the fourth official partner of the Glasgow 2014 Commonwealth Games.

Longines has expanded its relationship with Ascot Racecourse by agreeing an initial five-year deal to become an official partner of the venue until at least 2017.

There will be no Insider Daily news from Sports Sponsorship Insider on Monday, May 27 due to a bank holiday in the UK.