SportBusiness Sponsorship staff

German Basketball Bundesliga club BBC Bayreuth has secured its first naming rights partner in 18 years, with current partner Medi upgrading its relationship with the team.

Neymar has signed an image-rights agreement with Doyen Global, which will attempt to attract new sponsors and partners for the Brazil footballer outside his home country.

PokerStars has agreed a multi-year renewal of its sponsorship deal with iconic motorcycling event the Isle of Man TT.

UK property company Zoopla has agreed a deal with the England and Wales Cricket Board for its PrimeLocations.com brand to become the official ground partner of the ECB for this summer’s Test matches.

ANTA Sports has further strengthened its support of Chinese sport by agreeing to become a strategic partner of the General Administration of Sport of China’s Boxing and Taekwondo Sports Management Centre until 2016.

Leading MotoGP team Yamaha Factory Racing has agreed two new deals with SuisseGas and Volvo Car Italia to strengthen its partnership portfolio for the current 2013 season.

Nike has agreed a four-year deal with Scottish Premier League team Hibernian to become the Edinburgh club’s official technical partner until 2017.

Emirates has further bolstered its position in the football shirt sponsorship market after finalising a five-year deal with Real Madrid.

Dialog Axiata has sealed a three-year deal with Sri Lanka Cricket, representing the country’s biggest sponsorship deal, according to the Daily Financial Times newspaper.

English Premier League football club Southampton has entered into a “long-term” kit partnership with Adidas.