Xerox serves up Swedish Open deal
Xerox has furthered its commitment to women’s tennis by signing up as a principal partner for the 2013 Swedish Open tournament.
888casino on board as title sponsor of new snooker event
Online gambling company 888casino has been unveiled as the title sponsor of the Champion of Champions, a new snooker event.
Virgin Australia upgrades backing of domestic basketball
The Basketball Australia governing body has agreed a deal for Virgin Australia to become the official airline partner of the Women’s National Basketball League.
Parx Casino cheers on Philadelphia 76ers
National Basketball Association (NBA) franchise the Philadelphia 76ers have agreed a multi-year, multi-platform partnership with Parx Casino.
BP energises Glasgow 2014’s commercial portfolio
BP has signed up as the fifth top-tier partner of the Glasgow 2014 Commonwealth Games.
Belkin succeeds Rabobank as cycling team sponsor
US consumer technology company Belkin has become the new title sponsor of the Blanco Pro men's cycling team.
New Sochi 2014 deal is out of this world
The Olympic torch is set for its maiden spacewalk after the Russian Federal Space Agency (Roscosmos) became an honourable partner of the Sochi 2014 Olympic Torch Relay.
Lanson toasts Wimbledon landmark with five-year extension
Lanson Champagne has agreed a five-year extension to its partnership with the Wimbledon tennis championships.
Macron targets glory with Perth
Sportswear manufacturer Macron has signed up as an official apparel partner of Australian A-League football club Perth Glory.
Seat and Nike get behind Eintracht Braunschweig’s Bundesliga return
German football club Eintracht Braunschweig has announced that Spanish car maker Seat will be its main sponsor, while Nike will be its kit partner, for the team’s return to the top-tier 1.Bundesliga in the 2013-14 season.