SportBusiness Sponsorship staff

Hummel has agreed to become the new technical sponsor of Spanish top-tier Liga club Real Valladolid, in a deal that will run from next season until June 2017.

Gulf airline Emirates has revealed what proportion of the company’s marketing budget is spent on sports sponsorship.

Pharmaceutical company New GPC has agreed a “multi-year” deal to assume the title sponsorship of the Caribbean Premier League, a new Twenty20 cricket competition that is set to launch next month.

The Spanish Football League (LFP) has agreed a two-year sponsorship deal with Chinese telecommunications firm Huawei.

The Rugby Football Union, governing body of English rugby, has announced that beer brand Greene King IPA will become the first title sponsor of the RFU Championship, the second tier of professional rugby in England.

Maple Leaf Sports and Entertainment (MLSE), the owner of several Canadian sports franchises, has unveiled BlackBerry as the official mobile computing partner of NHL ice hockey team the Toronto Maple Leafs, NBA basketball team the Toronto Raptors, and the Toronto Marlies American Hockey League ice hockey team.

Formula One team Force India has agreed a multi-year partnership with Madrid-based fashion brand Varlion.

The South African Football Association has extended its partnership with energy and chemical company Sasol through to 2017.

Indian incense brand Cycle Pure Agarbathies has signed up as a co-sponsor of the forthcoming one-day international tri-series cricket tournament between the West Indies, Sri Lanka and India.

The USA Gymnastics national governing body has announced an extension of its commercial partnership with personal care and household cleaning products manufacturer Procter & Gamble.