Tokyo 2020 enhances corporate support for Olympic bid
Tokyo 2020 has further expanded the roster of commercial partners for its bid to host the Summer Olympic Games by announcing interactive entertainment company Sega and life insurance firm Nippon as official bid partners.
Inter Milan smartens up with Brooks Brothers
Italian Serie A football club Inter Milan has agreed a two-year partnership with New York clothing brand Brooks Brothers.
Peak to kit out Australia’s WNBL
Australia’s Women’s National Basketball League (WNBL) has agreed a three-year partnership with sportswear company Peak ahead of its 2013-14 season.
Puma and Fortuna seal long-term kit deal
Sportswear company Puma has agreed a new deal with Fortuna Düsseldorf to remain the German football club’s official clothing partner.
SuperSport United scores Engen contract
Petroleum company Engen has announced a three-year deal with SuperSport United to become the main sponsor of the South African Premier Soccer League club.
HP returns to Tottenham’s side
English Premier League football club Tottenham Hotspur has announced that technology giant HP will be the club’s principal partner for the 2013-14 season.
Scottish Open boosted by Turkish Airlines tie-up
The Scottish Open has unveiled Turkish Airlines as an official sponsor on the eve of the golf tournament’s 2013 edition.
John Deere to assist 2015 Solheim Cup
John Deere has reached an agreement with the Ladies European Tour to be the official golf course machinery supplier for the 2015 edition of the Solheim Cup.
Surfing’s Big Wave World Tour secures title sponsor
International surfing series the Big Wave World Tour has secured a title sponsorship deal for its 2013 edition with online action sports streaming service Xpreshon.
P&G renews UAE Olympic partnership
Multinational consumer products manufacturer P&G has announced an extension of its partnership with the United Arab Emirates (UAE) National Olympic Committee for the second year of the UAE School Olympics programme.