International surfing series the Big Wave World Tour has secured a title sponsorship deal for its 2013 edition with online action sports streaming service Xpreshon.
The 2013 series will be referred to as the 2013 World Tour by Xpreshon under the terms of the new deal.
Xpreshon will also stream events from the tour via its Xpreshon app, which allows fans to access coverage and news from various sporting events from around the world via Microsoft platforms, Windows 8 PCs and Xbox games consoles.
Gary Linden, Big Wave World Tour director, said: “Xpreshon’s sponsorship will allow the entire tour to be webcast around the world. Previously, only a handful of events had the luxury of a webcast; when we did stream the events, the results were spectacular with over 1m people watching online.”
Christian Spagnardi, Xpreshon co-founder, described the deal as a “global first” for any surfing event. He added: “We will also be looking to introduce some really amazing innovations into the judging and promotions of the events online.”