Standard Chartered seals Bahrain Marathon Relay deal
Standard Chartered Bahrain has agreed to become one of the official sponsors of the 2013 Bahrain Marathon Relay, according to the Bahrain News Agency.
GlaxoSmithKline in IOC sponsorship talks – report
GlaxoSmithKline is in talks with the International Olympic Committee about joining its TOP sponsor program, according to US news sources.
St Helens renews Typhoo partnership
English Super League rugby league club St Helens has extended its shirt sponsorship deal with tea producer Typhoo for a further three seasons.
Trail Blazers retain established sponsors
NBA basketball team the Portland Trail Blazers has renewed commercial agreements with three of its long-term partners.
Philadelphia Eagles score JKJ partnership
American football franchise the Philadelphia Eagles has agreed a five-year partnership with insurance company Johnson, Kendell and Johnson which will run through the 2018 NFL season.
BMW gets behind golf’s New Zealand Open
BMW has agreed a deal to become the official sponsor of the New Zealand Golf Open, according to the New Zealand Herald newspaper.
US Ski and Snowboard Association signs crowdfunding partner
The US Ski and Snowboard Association has announced a multi-year partnership with online fundraising platform RallyMe.com.
Swix secures title sponsorship of US ski event
Ski kit manufacturer Swix Sport USA has agreed a two-year deal with the American Birkebeiner Ski Foundation to become the title sponsor of the cross-country American Birkebeiner (Birkie) ski events from the winter of 2014.
AG2R La Mondiale extends backing of cycling team
French insurance group AG2R La Mondiale has announced a three-year extension to its naming rights sponsorship of its self-titled UCI World Tour cycling team.
Europcar extends cycling team title sponsorship
French cycling outfit Team Europcar has been boosted by the announcement that car rental company Europcar has signed a two-year extension to its title sponsorship of the squad.