Hackett London to dress Chelsea
Menswear brand Hackett London has signed up as an official supplier of English Premier League football club Chelsea.
Panasonic extends Neymar ties
Panasonic has signed a four-year extension to its global partnership with Brazil and Barcelona football star Neymar, with the agreement set to place a heavy emphasis on the company’s sponsorship of the 2016 Olympic Games in Rio de Janeiro.
Nissan on board with Vasco da Gama
Brazilian football club Vasco da Gama has announced a sponsorship deal with car manufacturer Nissan.
Melbourne Stars teams up with electronics specialist
Electronics retailer Dick Smith has reached a deal to become a principle partner and the official consumer electronics partner of Australian cricket franchise the Melbourne Stars.
Roosters in new Krombacher deal
The Krombacher brewery has struck a deal to become the new main sponsor of German ice hockey club Iserlohn Roosters.
Safaricom seals sevens series naming rights
Kenyan mobile phone network Safaricom has secured the title sponsorship rights to the Kenya Rugby Union’s premier rugby sevens tournament for the next three years, from 2013 to 2015.
Texas Rangers extend ice cream partnership
Major League Baseball team the Texas Rangers has agreed a five-year extension of its partnership with ice cream manufacturer Blue Bell Creameries, from 2014 to 2018.
Liverpool banks Standard Chartered extension
English Premier League football club Liverpool has agreed a two-year extension to its shirt sponsorship deal with Standard Chartered Bank.
Football League secures Sky Bet as title sponsor
UK online bookmaker Sky Bet has agreed a five-year deal to become the new title sponsor of the English Football League.
BNZ lends its name to Crusaders
New Zealand Super Rugby franchise Crusaders have agreed a team naming rights deal with banking group BNZ.