SportBusiness Sponsorship staff

The Australian Olympic Committee has renewed its partnership with media intelligence company iSentia through the 2016 Olympic Games in Rio de Janeiro.

Australian department store group Myer has extended its association with the Victoria Racing Club – the organiser of horse racing’s Melbourne Cup – through a five-year commercial deal.

Adidas has retained its position as the official match ball provider to the German 1.Bundesliga and 2.Bundesliga football leagues after agreeing a new contract from the 2014-15 season until the end of the 2017-18 campaign.

English Premier League football team Crystal Palace has announced a one-year deal making 12Bet the club’s stadium sponsor and official betting partner.

Everton has become the latest English Premier League football club to commit to video games manufacturer EA Sports and its flagship Fifa game after signing a two-year extension to its deal.

English Premier League football club West Ham United has agreed a two-year extension to its partnership with low-cost international mobile call provider Lycamobile.

Health and nutrition company NBTY Europe has renewed and expanded its sponsorship of English Premiership rugby union club Leicester Tigers.

Recreational vehicles and camping products manufacturer Jayco has reached a wide-ranging sponsorship agreement with Basketball Australia.

Three new sponsors have been added to the roster of this year’s Fifa Beach Soccer World Cup in Tahiti.

UK pay-television broadcaster BT Sport has agreed a three-year deal with English Premier League team Manchester City to become an official partner of the football club.