Marseille takes flight with Turkish Airlines
Turkish Airlines has entered into a partnership with Ligue 1 team Olympique de Marseille to become the official airline company of the French football club.
Catania feeds commercial appetite with Fiorucci deal
Italian Lega Serie A football club Catania has agreed a deal for food company Fiorucci to become its new main sponsor.
Al Nasr retains Emirates NDB backing
UAE Pro League football club Al Nasr has signed a one-year extension to its partnership with Emirates NBD which will see the banking group continue as its main sponsor.
Ducati races on with Shell
Multinational oil and gas company Shell has extended its technical partnership with the Ducati motorcycle racing team for a further three years.
LG signing ends Bayer Leverkusen’s sponsor hunt
German Bundesliga football club Bayer 04 Leverkusen has ended its search for a new main and shirt sponsor after agreeing a three-year deal with LG Electronics.
Broncos and NRMA extend partnership
Australian company NRMA Insurance has renewed its naming rights and principle sponsorship agreement with NRL rugby league club the Brisbane Broncos for the next three years.
Orlando Magic nets CenturyLink deal
NBA basketball team Orlando Magic has announced a multi-year partnership with telecommunications company CenturyLink.
Flagstar Bank takes flight with Red Wings
Federally chartered stock savings bank Flagstar Bank has penned a three year deal to become an official partner to NHL ice hockey team Detroit Red Wings.
Paraguayan FA retains Adidas backing
The Paraguayan Football Association (APF) has agreed a five-year extension to its partnership with Adidas.
Warriors convert QBE renewal
Scottish rugby union team Glasgow Warriors has agreed a one-year extension to its sponsorship contract with business insurance group QBE.