Panasonic eyes Olympic extension
Panasonic chief executive Kazuhiro Tsuga has said the Japanese home electronics company is keen to extend its long-term sponsorship of the Olympic Games up until the 2020 edition of the event in Tokyo.
Toyota takes naming rights to FC Dallas stadium
Major League Soccer club FC Dallas has struck a deal with Toyota for the Japanese automotive giant to become the franchise’s new stadium naming rights-holder.
Braun enters football market with AC Milan
Italian Serie A football club AC Milan has signed a commercial partnership with grooming brand Braun.
BNY Mellon touches down with long-term 49ers partnership
Investment services group BNY Mellon has entered into a 10-year commercial agreement with NFL American football franchise the San Francisco 49ers.
Delta soars with Seattle team partnerships
Delta Air Lines has reached commercial agreements with NFL American football team the Seattle Seahawks and Major League Soccer franchise Seattle Sounders.
CashCall strikes Los Angeles Angels deal
Anaheim-based mortgage and consumer lending group CashCall has reached a sponsorship agreement with MLB baseball franchise the Los Angeles Angels.
GetTheLabel.com converts RLWC partnership
Rugby League World Cup 2013 has agreed a sponsorship deal with online fashion retailer GetTheLabel.com.
German Ice Hockey League signs hotel partner
Dorint Hotels and Resorts has agreed a deal to become the official hotel partner of the German Ice Hockey League (DEL).
Formula E steps up preparations with DHL and Qualcomm deals
Formula E has signed multi-year agreements making DHL and Qualcomm official founding partners of the new electric-powered motor-racing championship.
Amex nets NBA extension
US multi-national finance services group American Express has renewed its deal with the NBA to continue as the basketball league’s official credit card, according to the Advertising Age website.