SportBusiness Sponsorship staff

French Ligue 1 football club Paris Saint-Germain has signed a six-year sponsorship deal with Ooredoo, an agreement that will grant the Qatari telecommunications firm branding on the club’s shirt and naming rights to its training ground.

English Premier League champion Manchester United has agreed a five-year partnership with Japanese health foods company Manda Fermentation.

Sunderland has strengthened its ties to the African continent by signing a business partnership which makes Tanzania the official destination partner of the English Premier League football club.

Major League Soccer franchise Seattle Sounders has extended its shirt sponsorship deal with Microsoft’s console brand Xbox for a further season.

Danish window and door manufacturer Outrup has signed up as a sponsor of the European Handball Federation’s Euro 2014 tournament.

Sportswear company Kukri has agreed to extend its partnership with Irish Pro 12 rugby union club Ulster for a further five years through to the 2018-19 season.

Spanish Liga football club Valencia has agreed a three-year sponsorship deal with local insurance firm Divina Pastora Seguros.

NFL American football team Tampa Bay Buccaneers has announced a new multi-year partnership with Florida Hospital aimed at improving community health in the Bay area.

British Basketball League team Newcastle Eagles has sealed a naming rights deal with construction firm Esh Group.

The International Federation of PGA Tours has confirmed philanthropic organisation the International Sports Promotion Society as the new title sponsor of the World Cup of Golf ahead of the 2013 edition of the tournament.