Learfield extends deal with University of Alabama, adds NIL center
The University of Alabama's athletics department has extended its multimedia rights deal with Learfield in a 15-year agreement, marking one of the longest deals of its kind in American collegiate athletics
NBA’s Wizards extend partnership with Energix
The National Basketball Association's Washington Wizards have extended their partnership with Israeli renewable energy company Energix, which houses its United States operations in nearby Arlington, Virginia
LAFC, Angel City agree record MLS stadium naming rights deal with BMO
Major League Soccer defending champion Los Angeles FC and National Women's Soccer League's Angel City FC have announced a deal with Canadian bank BMO in a stadium rights deal for the clubs' Downtown Los…
DC United inks multi-year extension with Heineken
Major League Soccer's DC United has announced a multi-year extension with beverage company Heineken, which sees the company become the official and exclusive beer sponsor of the club
Vancouver Whitecaps end Bell sponsorship
Major League Soccer's Vancouver Whitecaps announced that they have ended their sponsorship with Canadian telecommunications company Bell, which had been the club's jersey sponsor as part of their decade-plus…
Warrior extends deal with US men’s lacrosse national team
Michigan-based sports equipment manufacturer Warrior Sports signed a multiyear contract extension to remain the United States men's national lacrosse program's official partner and equipment supplier,…
Nashville Predators partner with BetMGM
The National Hockey League's Nashville Predators have partnered with sports betting and iGaming operator BetMGM as the team's official sports betting partner in a multiyear agreement
Nike drops Kyrie Irving after promoting antisemitic film
Nike has formally ended its partnership with Brooklyn Nets guard Kyrie Irving, one month after suspending the National Basketball Association star
Intuit, NFL renew partnership through 2026
The National Football League and global financial technology company Intuit have expanded their partnership in a four-year contract renewal that runs through 2026
Canada Soccer and Samsung to host World Cup watch parties
Canada Soccer announced a new partnership with Samsung Canada that will bring the two companies together to host watch parties as Canada's men's national team plays in its first Fifa World Cup since 1986