LIV’s Johnson splits with Adidas, Garcia not renewed
Former world number one golfer and LIV Golf champion Dustin Johnson has ended his sponsorship agreement with Adidas after 15 years while 2017 Masters winner Sergio Garcia did not have his contract renewed…
MLS extends Audi sponsorship, inks deal with RBC Wealth Management
Major League Soccer has announced a pair of sponsorship deals ahead of the start of the 2023 season, extending the league's partnership with Audi and landing a new deal with RBC Wealth Management
NBA All-Star weekend backed by more than 35 sponsors
The National Basketball Association's upcoming NBA All-Star weekend in Salt Lake City, Utah, will be marked with more than 35 sponsorships, including activations, social media campaigns and on-site merchandise…
Verizon named NFL’s coach-to-coach communications carrier
Verizon and the National Football League have agreed a five-year deal that makes Verizon the coach-to-coach communications carrier across all 30 NFL stadiums
Engelbert Strauss named first multi-year German sponsor of NFL’s Chiefs
German workwear manufacturer and retailer Engelbert Strauss has been named sponsor of the National Football League's Kansas City Chiefs, marking the first multi-year agreement by the 2023 Super Bowl participants…
MLB’s Rangers appoint CSM to land first jersey patch sponsor
Major League Baseball's Texas Rangers have turned to the CSM Sport & Entertainment agency to land their first-ever jersey patch sponsor
Moët & Chandon named official champagne of NBA’s Bulls
The National Basketball Association's Chicago Bulls has named Moët & Chandon its official champagne sponsor.
LPGA hires Metzger as chief sales and partnerships officer
The Ladies Professional Golf Association (LPGA) has announced that Nicole Metzger has joined the tour as its chief sales and partnerships officer
Raiders, Allegiant Stadium partner with Boyd Gaming
The National Football League's Las Vegas Raiders have partnered with Boyd Gaming, making Boyd's 10 Las Vegas Valley casinos the official and exclusive local casinos of the Raiders and Allegiant Stadium
NASCAR, Ally announce multi-year partnership
NASCAR and Ally Financial have announced a multi-year partnership that makes Ally Bank the official consumer bank of NASCAR and NASCAR-owned tracks