NTT extends IndyCar title sponsorship
Technology and business solutions provider NTT has extended its title sponsorship with IndyCar in a multi-year agreement that also includes status for NTT as the official technology partner
Next League, TMRW Sports partner for TGL
TMRW Sports has announced a multi-year deal with digital growth consultancy and technology services company Next League to work on TMRW Sports' tech-infused team competition, TGL
Miami-Dade ‘in talks’ with Kaseya for arena naming rights
Miami-Dade County is nearing a naming rights deal with IT management solutions company Kaseya for Miami-Dade Arena, formerly known as FTX Arena, home of the National Basketball Association's Miami Heat
McDonald’s named founding partner of NASCAR Chicago street race
McDonald's has been named the first founding partner of NASCAR's inaugural Chicago Street Race Weekend, granting the fast-food chain official presenting, marketing, and promotional rights for the race…
PTPA lands Fanatics trading card deal
The Professional Tennis Players Association (PTPA) for-profit commercial affiliate, Winners Alliance, has reached an agreement with Fanatics Collectibles to provide men's and women's trading card set programs…
NWSL renews Anheuser-Busch sponsorship
The National Women’s Soccer League has renewed its sponsorship deal with Anheuser-Busch for the 2023 season, making Bud Light the official beer of the NWSL.
Anheuser-Busch extends with Mexican federation, adds women’s team to deal
Anheuser-Busch has announced a multi-year sponsorship renewal of a long-time agreement with the Mexican Football Federation (FMF) as the official beer partner for the men's national team's United States…
Veikkaus named an official sportsbook of NHL in Finland
State-owned betting company Veikkaus has entered into an agreement with the National Hockey League to become an official sportsbook of the NHL in Finland
Hard Rock International sponsorship added to Las Vegas Grand Prix
Hard Rock International, the restaurant, hotel and casino company, is joining the list of presenting partners for the Las Vegas Formula 1 Grand Prix ahead of the inaugural event in November 2023
NWSL’s Current extends SeatGeek deal for new stadium
Kansas City Current of the National Women's Soccer League has extended its deal with ticket technology platform SeatGeek as the club gets set to open the first women's soccer-specific stadium in 2024