RTIC Outdoors becomes NASCAR sponsor in multi-year deal
RTIC Outdoors has become the official cooler and the official drinkware of NASCAR in a 'multi-year' agreement
Oklahoma City Thunder extend Love’s jersey patch sponsorship
The Oklahoma City Thunder of the National Basketball Association has announced a multi-year extension of its deal with Love's Travel Stops that will keep the brand's logo on the Thunder's jersey
American Family Insurance sponsors three more MLS clubs
American Family Insurance has announced multi-year deals with the Colorado Rapids, Seattle Sounders and St. Louis City SC of Major League Soccer, adding to the company's current deal with Atlanta United
Miami Heat agrees $117m stadium sponsorship with Kaseya after FTX collapse
The National Basketball Association's Miami Heat has announced that IT management solutions company Kaseya will be the team's new naming-rights partner for its arena in a $117m (€110.4
Hankook extends deal as MLB official tire in US, South Korea
Global tire company Hankook Tire has announced that it has extended its deal with Major League Baseball as its official tire in the United States and South Korea in a 'multi-year' agreement
Hisense USA to sponsor weekly NBA content series
Consumer electronics and home appliance company Hisense is collaborating with the National Basketball Association as the exclusive partner of weekly content series 'X-Factor Moments', which will feature…
Yankees ink sponsor deal with New York Life
The New York Yankees of Major League Baseball have announced a multi-year agreement with insurance company New York Life in a deal that includes stadium signage and brand presence throughout Yankee Stadium,…
MLB, Fanatics launch debut patches for Opening Day, trading cards
Major League Baseball, the MLB Players Association, and Fanatics Collectibles have created patches for every MLB debutant beginning with Opening Day that will be authenticated and feature on their rookie…
United Airlines named US Ski & Snowboard sponsor through 2027
United Airlines has been named the official airline partner of US Ski & Snowboard, the national governing body for skiing and snowboarding, in a deal through 2027
PTPA hires CSM for partnership development
The Professional Tennis Players Association (PTPA) has announced that CSM Sport & Entertainment will be the official partnership development agency for the PTPA and its for-profit Winners Alliance, focusing…