Richard Welbirg

Motorsport

Global tobacco giant Philip Morris International has confirmed that Mission Winnow, its new smoke-free brand-image campaign, will sit out its third Grand Prix of the season in France this weekend
Cricket

US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.

Irish drinks brand Paddy Whiskey has confirmed it is “reviewing” its partnership with Premiership rugby club London Irish, following its controversial signing of former Ireland international Paddy Jac…
Esports

Global online bookmaker Betway has signed a new six-figure front-of-shirt deal with French-Chinese esports team PSG.LGD
Football

Premier League football club Manchester City has signed a new partnership with China’s YuYuan Art Investment Group, based in Shenzhen.
Cricket

South Korean electronics giant Samsung has signed a new partnership with Lancashire Cricket Club
Football

Bundesliga club SV Werder Bremen has signed a new €30m ($33.7m) naming rights deal with real estate development brand Wohninvest.
Football

Premier League football club Watford has signed a new front-of-shirt partnership with Sportsbet.io. In an official statement, Watford said the deal is the largest sponsorship in the club’s history.
Football

Premier League football club Arsenal has signed a new partnership with online sportsbook and casino platform VBET
Football

Italian car brand Fiat has extended its partnership with the country’s national football federation, the Federazione Italiana Giuoco Calcio (FIGC).