Audi invests in FIFA esports, partners with Fokus Clan, FC Ingolstadt
German carmaker Audi has signed new esports partnerships with Fokus Clan and FC Ingolstadt 04, two of Germany’s biggest Fifa teams.
Sina Elite League names Samsung as latest Official Partner
China’s Sina Elite League has signed a new Official Partner deal with global electronics firm Samsung.
Paris Saint-Germain renews with Coca-Cola
Ligue 1 club Paris Saint-Germain has renewed its partnership with US soft drinks company Coca-Cola.
Under the new deal, Coca-Cola will be an Official Supplier of PSG until the end of the 2020-21 season
CBMM signs third race title partnership with Formula E
Brazilian mining firm CBMM has signed its third race title partnership with the FIA Formula E Championship
Man City inks new global data partnership with Acronis
Premier League club Manchester City today announced a new partnership with Singaporean IT firm Acronis
Real Madrid makes Chinese debut, signs with China CITIC Bank
LaLiga club Real Madrid has inked its first deal with a Chinese partner, after signing with China CITIC Bank
Paris Saint-Germain seals first Asian betting partnership with LoveBet
Ligue 1 club Paris Saint-Germain has signed its first partnership with an Asian-facing betting firm
McDonald’s quits German football sponsorship, refocuses on esports
US fast food chain McDonald’s has quit German football sponsorship to focus on esports, following a similar path taken by carmaker Mercedes-Benz last year.
Liverpool FC tightens up cyber security, signs with NordVPN
Premier League club Liverpool FC has signed a new global partnership with Panamanian cybersecurity firm NordVPN
Spurs keep rolling with Kumho Tyre
Premier League club Tottenham Hotspur has renewed its partnership with South Korean tyre firm Kumho Tyre