Arsenal signs up regional beer partner for Rwanda
Premier League club Arsenal has signed a new Regional Beer Partner Deal with Rwandan brand Skol Brewery
Continental renews Copa do Brasil title deal
German tyre brand Continental AG has renewed its title sponsorship of the Copa do Brasil – Brazil’s largest domestic knockout trophy.
Tsingtao, Yanjing to sponsor 2022 Beijing Winter Olympics
Chinese beer brands Tsingtao and Yanjing have signed as Official Beer Partners of the 2022 Beijing Olympic and Paralympic Winter Games
Dream11 signs with Australia’s Big Bash League
Indian fantasy sports platform Dream11 has signed a new partnership with Australia’s Twenty20 Big Bash League.
Telefónica extends Movistar Team deal until 2021
Spanish telco Telefónica has extended its naming rights partnership with cycling’s Movistar Team.
The new deal will run for three years, taking the partnership to the end of the 2021 season.
Müller signs National Sponsor deal with European Athletics Indoor Championships
Dairy product brand Müller has signed a new National Sponsor deal with the European Athletics Indoor Championships 2019.
FC Cincinnati brings Official Chili Partner to MLS
Expansion Major League Soccer franchise FC Cincinnati has signed a new Official Partner deal with local restaurant chain Skyline Chili
The Stars Group signs debut US gaming partnership with NBA
PokerStars operator The Stars Group has struck its first partnership with a US professional sports league
Liverpool turns success on pitch into sponsorship sales growth
Premier League club Liverpool is turning success on the pitch into steady sponsorship sales growth, as new partners continue to invest in the club’s second-tier assets.
Adidas expands esports sponsorship, signs with Lyon EDG
German sportswear brand adidas has inked a new sponsorship deal with Lyon EDG, the esports wing of Ligue 1 club Olympique Lyonnais