WTA signs new global partnership with Moroccanoil
The Women’s Tennis Association has signed a new global partnership with oil-infused beauty brand Moroccanoil.
Newly-launched Canadian Premier League signs with Volkswagen
German carmaker Volkswagen has signed a new Founding Partner deal with the Canadian Premier League – Canada’s forthcoming national soccer league.
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UFC steps up sales focus in Brazil, renews with Volkswagen until 2020
The Ultimate Fighting Championship has renewed its partnership with Volkswagen Brazil until 2020
San Miguel renews partnership with Valencia Basket Club until 2020
Spanish beer brand San Miguel has renewed its historic partnership with Valencia Basket Club until 2020
Bose, Snickers, New Era to sponsor EA’s Madden NFL 19 esports series
Three of the NFL's biggest partners have entered esports sponsorship after agreeing new deals with EA’s Madden NFL 19 Championship Series.
PSV welcomes Investous as Global Online Trading Partner
Dutch Eridivisie club PSV Eindhoven has signed a new partnership with retail online trading broker Investous
Brahma beer partners with Copa América in Brazil
Brazilian beer brand Brahma has signed a new deal to sponsor the Copa América, South America’s biggest international football event.
Sponsorship windfall helps Real Madrid shatter Deloitte money records
Long-term sponsorship deals have helped Real Madrid become the first club to generate over €750m ($850.1m) in a single season, according to a new report from Deloitte.
AS Roma renews Official Supplier deal with Sixtus
Italian Serie A club AS Roma has renewed its partnership with Italian healthcare and fitness brand Sixtus
Hyundai’s four-club European football sponsorship offensive inspired by Lyon success
South Korean carmaker Hyundai is investing at least €16.4m ($18.6m) in four new partnerships across four of Europe’s top football leagues this season.
In England, Hyundai is paying about £5m (€5.4m/$6m