Trouble for Philip Morris as Australia investigates Ferrari-Mission Winnow branding
Tobacco giant Philip Morris International is bracing itself for trouble Down Under, after the Australian government launched several investigations into the legality of its new Ferrari-Mission Winnow branding
Liverpool nets record-breaking £125m profit, commercial rev up £17m
Premier League club Liverpool has netted a record-breaking £125m ($162m/€143m) profit for the 2017-18 financial year, driven partly by a surge in sponsorship sales.
UFC renews airline partnership with AirAsia
The Ultimate Fighting Championship has renewed its partnership with Malaysian low-cost carrier AirAsia
Intel pioneers in-game technology with Arsenal, Liverpool, Man City
US tech firm Intel is bringing its immersive ‘True View’ technology to the Premier League for the first time, after inking three new partnerships with Arsenal, Liverpool and Man City.
Man United adds Remington to Global Partner portfolio
Premier League club Manchester United has signed a new multi-year global partnership with personal care brand Remington
1xBet to sponsor Afcon in new Caf deal
Russian betting firm 1xBet has signed as an Official Partner of Africa’s biggest regional football tournaments.
Valencia signs with low-cost fight partner Vueling
LaLiga club Valencia has signed a new partnership with Spanish low-cost airline Vueling
Inter Milan goes green with new Moovit partnership
Serie A club Internazionale Milano has signed a new partnership with local transit app Moovit
LaLiga, Davis Cup launch first cross-sport co-sponsorship
Spain’s LaLiga has inked its first cross-sport co-sponsorship with the Davis Cup tennis tournament.
PSG, Hugo Boss expand partnership through co-branded “mini-collection”
German fashion label Hugo Boss has expanded its partnership with Paris Saint-Germain through a new line of co-branded menswear