Liverpool nets record-breaking £125m profit, commercial rev up £17m

Premier League club Liverpool has netted a record-breaking £125m ($162m/€143m) profit for the 2017-18 financial year, driven partly by a surge in sponsorship sales.

The club’s annual financial report, published today, shows that commercial revenue grew by  £17m to £154m, buoyed by eight new partnerships and four renewals.

Speaking exclusively to SportBusiness, Liverpool’s chief commercial officer Billy Hogan said the results confirm the “virtuous circle” between the club’s on- and off-the-pitch success.

“I think it’s a great indication of the success that we are seeing on the pitch, and how that translates back into opportunities off the pitch,” said Hogan.

“We’ve had the renewal with Standard Chartered in this past season, and we’ve signed a number of new commercial partners this year as well. I think you are seeing the benefits that come from a terrific on-pitch performance.”

Read: Liverpool turns success on pitch into sponsorship sales growth

Match-day revenue increased by £7m thanks to a strong performance by the Anfield Main Stand, and as a result of increased hospitality sales from additional Champions League fixtures.

In total, Liverpool’s runners-up finish in last season’s Champions League generated £72m in increased revenue for the club.

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