Liverpool moves in on record-breaking kit deal with Nike – report
Premier League club Liverpool is reportedly in advanced talks with Nike over a new long-term kit deal that, if signed, would be a new league record
Man City renews recruitment partnership with Hays
Premier League club Manchester City has renewed its partnership with UK recruitment firm Hays
HTC signs new esports deal with FaZe Clan, renews with Team SoloMid
Taiwanese hardware firm HTC has signed a new partnership with US esports team FaZe Clan, and has renewed its partnership with Team SoloMid (TSM), also based in the US
RFEF renews major partnership with Seat, finds Seur, extends with Pelayo, Sanitas
Spain’s national football federation has inked three renewals and one new partnership in this year’s first quarter, raising at least €5.5m ($6.2m) in sponsorship revenue.
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Toyota signs major deals with Giro d’Italia, Pan American Games
Japanese car brand Toyota has signed major deals with the Pan American Games and Giro d’Italia, Italy’s biggest cycle event.
AT&T logo to brand all WNBA team jerseys
US telco AT&T has signed as the first non-apparel partner to brand the jerseys of all teams in the Women’s National Basketball Association (WNBA).
FedEx signs major, multi-tournament partnership with Uefa, ties up Euro 2020
US logistics brand FedEx Express has signed a major new partnership with Uefa to sponsor national-team football
Girondins de Bordeaux signs major shirt deal with Bistro Régent – report
Ligue 1 club Girondins de Bordeaux has signed a new front-of-shirt deal with French restaurant chain Bistro Régent, according to a report from L’Equipe.
Font Vella to sponsor Team Queso, x6tence, Mad Lions, Vodafone Giants
Spanish bottled water brand Font Vella has signed a quartet of new partnerships with four Spanish esports teams
Women’s Sevens World Series expands to take on more sponsors – report
The World Rugby Women’s Sevens Series is being expanded to support more sponsors and run in parallel with the men’s edition, according to a new report from The Telegraph.
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