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HTC signs new esports deal with FaZe Clan, renews with Team SoloMid

Taiwanese hardware firm HTC has signed a new partnership with US esports team FaZe Clan, and has renewed its partnership with Team SoloMid (TSM), also based in the US.

Under the deals, HTC will showcase its new Vive virtual reality (VR) headset with the two teams.

The first live activation will be on April 10, when HTC, FaZe Clan and TSM will host a Vive Summit live stream to promote VR games for the Vive headset.

The Taiwanese brand has also changed the name of its HTC Esports division to HTC Gaming, to reflect its expanding gaming ambitions.

Andrew Wu, partner marketing manager of gaming at HTC, said: “HTC Esports will be expanding its brand to encompass all aspects of gaming.

“To us, gaming is a larger umbrella that includes esports. With our team working with more and more gaming influencers, especially on Twitch and YouTube platforms, we’re excited to work together with TSM and FaZe Clan to bring VR into the spotlight.”

Team SoloMid’s other partners include US soft drinks brand Dr Pepper, streaming platform Twitch, and online food ordering brand GrubHub.