Westfield renews major naming rights deal with Australia’s Matildas
The Westfield shopping centre brand has renewed its major naming rights partnership with Australia's national women's teams
Aztorin signs as Official Timing Partner of Speedway Grand Prix
Sports watch and men’s jewellery brand Aztorin has signed as the Official Timing Partner of the 2019 FIM Speedway Grand Prix (SGP).
Waze signs new mobility partnership with French Grand Prix
Google-owned navigation app Waze has signed a new partnership with the 2019 French Grand Prix
Nike invests as first apparel partner of China’s League of Legends Pro League
US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.
Macron commits to OGC Nice until 2023
Italian sportswear brand Macron has renewed its partnership with Ligue 1 club OGC Nice
Honda returns as main sponsor of Vietnamese football federation
Japanese automotive brand Honda has signed a new partnership with Vietnam’s national football federation.
Overwatch League signs first Official Beer partnership with AB InBev
US drinks conglomerate AB InBev has signed a new partnership with game publisher Activision Blizzard, owner of global esports property the Overwatch League
Wimbledon signs first Asian partnership with Chinese smartphone brand Oppo
The organiser of the Wimbledon tennis tournament has signed a new partnership with Chinese smartphone brand Oppo – its first ever with an Asian brand.
NBA China partners with Dicos fried chicken
Taiwanese fast-food chain Dicos has signed a new partnership with NBA China, in the run-up to this year’s NBA China Games.
TIM returns as last-minute title partner of Coppa Italia
Italian telco TIM has signed a last-minute deal as the new title sponsor of this year’s Coppa Italia.