Everlast signs on as global partner with Matchroom
Sports event promotions firm Matchroom Sport has agreed a deal with Everlast for the boxing brand to become its new global partner ahead of this weekend’s fight between Jack Catterall and Jorge Linares a…
Stats Perform signs with Nana Technology to push growth in China
Sports data firm Stats Perform has struck an agreement with technology provider Nana Technology to grow its distribution and broadcast market in China
NBA agrees deal with Revolut for Paris Game 2024
The National Basketball Association has agreed a sponsorship deal to make financial services app Revolut the official presenting partner of its NBA Paris Game 2024
Fubo lands improved Pac-12 branding deal
The Pac-12 Conference and Fubo have reached an agreement for the streaming platform to secure a package of branding rights at the 2023 Pac-12 Football Championship Game, the 2024 Pac-12 Men’s & Women’s bas…
TD Bank becomes Blue Jays jersey patch sponsor
Canadian bank TD Bank has agreed a deal with Major League Baseball’s Toronto Blue Jays to become the team’s first official jersey patch sponsor.
Starr Insurance becomes Yankees jersey patch sponsor
The New York Yankees has become the latest Major League Baseball franchise to land a jersey patch sponsor, signing up Starr Insurance
OKX strengthens Manchester City links to cover sleeve sponsorship
OKX, the crypto exchange and Web3 technology company, has stepped up its involvement with Manchester City, becoming the club's sleeve sponsor from next season as part of a renewed multi-year partnership
Gran Centenario Tequila becomes latest Leagues Cup sponsor
Gran Centenario has agreed a sponsorship deal with Soccer United Marketing (SUM) to become the ‘Official Tequila’ of the expanded Leagues Cup competition across North America.
Concacaf, Fifa strike sponsorship ‘collaboration’
Concacaf, the governing body for football across North and Central America and the Caribbean, has struck an agreement with Fifa to jointly promote sponsorship opportunities for national team competitions…
Mars Wrigley renews agreement with English FA
The English Football Association (FA) has agreed a renewal with UK confectionery group Mars Wrigley on a multi-year deal