The World Squash Federation (WSF) has closed a deal with the Virtual Sports Association and game design studio One Hamsa centred on the endorsement of virtual reality game Racket:Next
IndyCar and Indianapolis Motor Speedway (IMS) have renewed their agreement with Legends as their official retail partner on a multi-year deal
Qatar Airways has announced a multi-year sponsorship deal with Formula 1 that sees it become the 'Global Airline Partner' of the motorsport series
Multinational entertainment company Konami has agreed a deal with Brazilian club Atlético Minerio to be its new exclusive video game partner.
Brazilian agency Effect Sport has renewed its commercial representation agreement in Brazil with the NFL for the next three years