Raducanu signs with Dior in latest high-profile endorsement deal
US Open tennis champion Emma Raducanu has joined luxury fashion house Dior as an ambassador
Expo 2020 Dubai builds on football presence with Arsenal deal
Arsenal has become the latest high-profile football club to sign a sponsorship agreement with Expo 2020 Dubai
Real Madrid agrees global sponsorship deal with US healthcare brand Abbott
Spanish football club Real Madrid has signed a global sponsorship agreement with American healthcare giant Abbott
Paris 2024 agrees sponsorship deal with athlete caterer Sodexo
The organising committee for the Paris 2024 Olympic and Paralympic Games has agreed a sponsorship deal with catering company Sodexo, building on a pre-existing catering contract with the company
Birmingham 2022 selects Hewlett Packard Enterprise for network services
The organisers of the Birmingham 2022 Commonwealth Games have agreed a sponsorship deal with Hewlett Packard Enterprise (HPE)
Real Madrid adapts Codere deal to new gambling advertising regulations
Real Madrid has signed an extension to its sponsorship contract with Spanish gambling platform Codere
AS Monaco signs Liga Stavok as regional gambling sponsor
French Ligue 1 club AS Monaco has signed up Russian gambling brand Liga Stavok as a regional sponsor
ICC becomes crypto platform FTX’s latest sponsorship move
The International Cricket Council (ICC) has become the latest rights-holder to sign up cryptocurrency exchange FTX to its sponsorship portfolio
Adidas CEO Rørsted joins opposition to biennial World Cup plans
Kasper Rørsted, the chief executive of global sportswear company Adidas, has added the weight of his voice to world football governing body Fifa’s proposals to hold the World Cup on a biennial basis.
Breeders’ Cup signs Qatar Racing as title sponsor of sprint race
The annual series of Grade I thoroughbred horse races the Breeders' Cup has signed a new sponsorship deal with global racing and bloodstock operation Qatar Racing