Super League extends Betfred title deal ahead of 2021 Grand Final
Rugby's Super League has signed an extension with its title sponsor, gambling firm Betfred
Lyon extends association with EA Sports in Sportfive-brokered deal
French Ligue 1 club Olympique Lyonnais has signed a renewal of its contract with video game developer EA Sports in a deal brokered by the Sportfive agency
Bundesliga moves into NFT market as it signs deal with Sorare
Bundesliga International, the German Football League’s commercial arm, has signed fantasy football gaming platform Sorare as a sponsor of the top two tiers of football in the country.
Formula E extends with Bosch through season 10
Electric motor racing series Formula E has signed a renewal to its sponsorship contract with engineering and technology company Bosch
Right Formula’s Fenwick details strategy behind new advisory board
Sports and entertainment marketing consultancy Right Formula has formed a new advisory board to help guide the company’s growth and development.
Clarity Sports signs with Ospreys in latest rugby union move
Welsh Rugby Union club Ospreys has become the latest sports team to sign a contract with sports travel specialists Clarity Sports
WRC signs Forum8 as brand grows motorsport presence
The World Rally Championship has signed 3D simulation software company Forum8 as a sponsor, making it an official partner of the WRC and further developing the brand's presence in motorsport
London, Boston, NY, Chicago Marathons sign up technology company iFit
Four events from the World Marathon Majors have signed agreements with fitness and well-being subscription technology company iFit
Portugal’s top basketball leagues split €3m Betclic title sponsorship
The Portuguese Basketball Federation has expanded its agreement with gambling brand Betclic, with the deal now including title sponsorship of Portugal’s flagship women’s basketball league, following on …
Fiorentina leverages virtual advertising in OlyBet regional sponsorship
Italian Serie A club Fiorentina has signed OlyBet as a regional sponsor, with the gambling platform taking the designation of the team's 'Official Regional Betting Partner' in Europe