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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Breeders’ Cup signs sponsorship pact with Qatar Racing
The Breeders’ Cup US horseracing event has entered into an innovative new partnership with the Qatar Racing and Equestrian Club.
Breeders’ Cup signs up new partner
The member-driven organisation Lexington Commerce, which promotes business growth in the US city, has been named as an official partner of horseracing’s Breeders’ Cup World Championships.
Jockey Club seeks new title sponsor for Gold Cup
The Jockey Club, the group that oversees the running of 15 of the UK’s leading racecourses, is seeking a new headline partner for its showpiece Cheltenham Gold Cup race.
FanDuel, TVG to sponsor Breeders’ Cup World Championships
The Breeders’ Cup international horseracing event has signed up FanDuel and its betting affiliate TVG as the Official Wagering Partners of the Breeders’ Cup World Championships.