Premier League agrees to give EFL £250m ‘rescue package’
The English Premier League has finalised a £250m (€278m/$337m) rescue package agreement with the English Football League to help lower-league clubs which have been affected by the Covid-19 pandemic.
FC Tokyo latest J-League side to sign up New Balance as kit supplier
Japanese football club FC Tokyo has signed up global sportswear brand New Balance as its kit supplier
Fulham fills sleeve sponsor position with Clearscore deal
English Premier League club Fulham has filled its sleeve sponsor designation with credit scoring and report service Clearscore
Leverage Marketing Advisors adds Wimbledon champion Bartoli to roster
Sponsorship and strategy consultancy Leverage Marketing Advisors has added former Wimbledon champion Marion Bartoli to its team of sports marketers
Cazoo signs ECB deal for The Hundred, Bupa switches to the Big Bash in Australia
The England and Wales Cricket Board (ECB) has signed up online automotive retailer Cazoo as Principal Sponsor of The Hundred
EY signs environment-focused sponsorship of Extreme E
Electric racing series Extreme E has signed a sponsorship agreement with global professional services firm EY
Solary signs aperitif brand Justin Bridou in Sportfive-brokered deal
French esports team Solary has added aperitif brand Justin Bridou as a sponsor
Birmingham 2022 secures North’s telecoms services
The organising committee of the 2022 Commonwealth Games in Birmingham has signed technology specialist North as the 'Official Network Technology Integrator' for the event
Klein: Mondelēz International activation to be among largest in Bundesliga International era
The German Bundesliga’s newest sponsorship deal, with multinational confectioner Mondelēz International, will help “promote the league to a broader audience” and the activation plans are significant, accord…
Valencia signs up Papa John’s with brand set to build in region
Spanish LaLiga's Valencia CF has signed up pizza chain Papa John's as a sponsor. The deal will begin immediately and run until the end of the 2020-21 season