Truist replaces Wells Fargo in PGA Tour title role
Truist Financial Corporation has signed a seven-year agreement with the PGA Tour to become title sponsor of the tour’s ‘signature event’ in Charlotte, North Carolina.
Zondacrypto opts for Atalanta sleeve rights over Juventus
Cryptocurrency exchange Zondacrypto has chosen Europa League winners Atalanta ahead of rival Serie A club Juventus to lead its sleeve branding efforts in Italian football
IOC tops $3bn mark for Worldwide Partners
SportBusiness Sponsorship's research indicates The International Olympic Committee has surpassed its sponsorship revenue expectations for the four-year cycle that includes this year’s Summer Olympic Games in Paris.
Acciona Energía added to ‘vindicated’ America’s Cup
Renewable energy suppler Acciona Energía has become the ‘Official Energy Partner’ of the 37th America’s Cup in what is likely to be the last sponsorship deal signed by the organisers before the action…
Motorola-Cubs deal adds to MLB jersey patch sales
Chicago-based Motorola Mobility has become the ‘Official Jersey Patch Partner’ and ‘Official Smartphone Partner’ of Major League Baseball’s Chicago Cubs for all home, road and alternate jerseys.
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IBX-Phillies deal highlights healthcare’s sports focus
The healthcare sector has notched up another major sponsorship of a US sports team with hometown health insurer Independence Blue Cross (IBX) becoming the Official Jersey Patch Partner of MLB’s Philadelphia P…
French women’s team lines up FFF image rights deal
The France women’s national football team is set to sign an agreement with the French Football Federation (FFF) on collective and individual image rights in line with the men’s deal signed last year.
Olympic sponsors jostle for visibility in Paris
Worldwide Partners of the Olympics have been given visibility rights to sponsor backdrops at certain Paris 2024 venues in an extension of the International Olympic Committee’s sponsorship recognition strategy.
Mitre in as Nike lets go of A-Leagues ball supplier rights
Sporting goods giant Nike has ceded its ball supplier role with Australia’s financially troubled professional men’s and women’s football leagues to the English sports brand Mitre.
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‘The Perfect Serve’ – Stella Artois and Wimbledon
Stella Artois used its association with the Wimbledon tennis grand slam to launch a range of live, digital and on-pack promotions.