Matthew Glendinning

Football
Sponsorship & Marketing

Premier League football club Aston Villa has signed a regional sponsorship deal with crypto casino and sportsbook Duelbits
Football
Sponsorship & Marketing

German Bundesliga club Bayern Munich is reportedly close to signing a €200m ($206m) contract extension with main shirt sponsor Deutsche Telekom.
Golf
Sponsorship & Marketing

ProMedica’s 10-year sponsorship of the United States Golf Association (USGA), from 2022 to 2031, signed in January, has underscored the growing value of the women’s golf majors.
Football
Licensing & Merchandising

The French Football Federation (FFF) has signed an exclusive partner deal with video game publisher Konami Digital Entertainment until 2026
Rugby Union
Sponsorship & Marketing

Chemicals multinational Ineos has signed as an official sponsor of the 2021 Rugby World Cup, the women’s edition of the global rugby union showcase that was postponed because of the Covid-19 pandemic.
Football
Sponsorship & Marketing

Swedish workwear manufacturer Blåkläder has signed as the back-of-shorts sponsors for French Ligue 1 club Lille OSC in a three-season deal.
Football
Sponsorship & Marketing

The UK’s Advertising Standards Authority (ASA) has upheld a ruling made against Premier League club Arsenal for a “misleading” website advertisement and subsequent Facebook post promoting Socios.com f
Football
Sponsorship & Marketing

Ukrainian Premier League club Shakhtar Donetsk will feature the logo of the United24 charity fundraising platform logo on the team’s shirtfronts for its 2022-23 Champions League group stage games.
Football
Industry Moves

Sponsorship sales executive Henry Birch has taken on a new role as head of sponsorship UK for the NFL’s Jacksonville Jaguars and Premier League club Fulham.
Football
Sponsorship & Marketing

Sportswear giant Adidas will replace Umbro as kit supplier to Jamaica’s national football teams, from January 2023 until after the 2026 World Cup.