Hummel clubs assess fallout from Elite Sports Group’s administration
Elite Sports Group, the exclusive UK brand partner to Danish sportswear firm Hummel, has gone into administration
Betfred title sponsors Fury-Chisora clash
UK betting operator Betfred has signed as the main sponsor of the upcoming World Heavyweight Championship fight between British boxers Tyson Fury and Derek Chisora
REWE suspends DFB sponsorship as FAs condemn Fifa’s ‘One Love’ stance
Supermarket chain REWE has suspended the activation of its German national team sponsorship “with immediate effect” in response to Fifa's banning of 'One Love' armbands at the World Cup in Qatar.
Adidas to replace Nike at Saudi Arabian Football Federation from 2023
The Saudi Arabian Football Federation (SAFF) has signed up Adidas as the national team kit supplier, from 2023 until 2026
German national team deal highlights Continental’s shift from global to local
Tyre brand will sponsor the German national team from 2023
The firm has bought the premium LED package for national team deals
Saudia sponsors Newcastle United tour as airline grows club presence
Premier League Newcastle United has signed up Saudi Arabia's national carrier Saudia as the club's ‘Official Tour Airline Partner’ for a tour to Saudi Arabia in December and the rest of the 2022-23 sea…
UFC signs up Wildcard as ready-to-drink category ‘explodes’
The UFC mixed martial arts organisation has signed a multi-year sponsorship agreement with New Amsterdam Vodka for its new ready-to-drink brand
Woolworths extends with Cricket Australia
Retail chain Woolworths and Cricket Australia have signed a two-year extension to its sponsorship focused on the next generation of Australian cricketers
Coca-Cola exits AFL after 30 year-plus relationship
The Australian Football League (AFL) has confirmed that beverage sponsor Coca-Cola has ended its more than 30-year relationship with the sports property
Pitch International opens up Arnold Clark Cup to secondary sponsors
The organisers of the Arnold Clark Cup, the annual women’s international mini-tournament involving England’s ‘Lionesses’, are looking to sell two sponsorship positions below the title sponsor.
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