Matthew Glendinning

Ice Hockey
Sponsorship & Marketing

Škoda has announced a five-year extension of its long-standing role as ‘Official Main Sponsor’ of the IIHF Ice Hockey World Championship for the next five years, from 2023 to 2027.
Football
Sponsorship & Marketing

German Pharmaceutical manufacturer Ursapharm has extended its sponsorship of Bayern Munich for another three years, from 2023-24 to 2025-26
Multiple Sports
Sponsorship & Marketing

The UK government’s long-awaited white paper to ensure ‘gambling laws are fit for the digital age’ has imposed no definitive new limits on gambling company sponsorships in UK sport. T
Multi-sport
Sponsorship & Marketing

French state-owned railway company SNCF has signed as an ‘Official Supporter’ of the Paris 2024 Olympic and Paralympic Games, the third tier of the domestic sponsorship programme.
Football
Sponsorship & Marketing

A change in strategy at AB InBev has let in Carling to exploit FA Cup rights, while Budweiser supports the England national teams and holds Wembley Stadium pouring rights. Matthew Glendinning reports.
Esports
Sponsorship & Marketing

London Stock Market-listed esports organisation Guild Esports has signed a three-year sponsorship and merchandising deal with Danish sports brand Hummel
Cycling
Sponsorship & Marketing

Japanese car giant Toyota has renewed its sponsorship of the Giro d'Italia grand tour cycling race in a three-year deal with the event organisers RCS Sport
Football
Finance & Law

Online gambling sponsorships of Dutch sports organisations are set to be phased out following the government’s planned ban on 'untargeted advertising' from the start of July this year.

The ‘Chevrolet Good Deeds Cup’ launched on January 20 2023 for its seventh season with a new challenge for young hockey players. Fo
Cycling
Sponsorship & Marketing

British Cycling has announced two new long-term commercial partnerships with travel specialists Destination Sport Travel and Sportive Breaks.