EA Sports FC brand director Salmon prepares for life beyond Fifa
What’s important: Awareness, licensing IP, fan-engagement
Target sports: Football
Dec
TikTok adds Tour de France to sports sponsorship portfolio
Short-form video platform TikTok has become an ‘Official Supplier’ of the Tour de France men’s and women’s races, starting from July 1.
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Mets took flexible approach to snare NewYork-Presbyterian jersey deal
The New York Mets' first-ever sleeve sponsorship deal with hospital group NewYork-Presbyterian is a highly flexible agreement with options on both the rights fee and contract term. Matthew Glendinning reports.
OKX badges LIV’s Majesticks GC in global sponsor deal
Majesticks GC, one of the 12 teams competing in the LIV Golf League, has sold its first official global sponsorship deal to cryptocurrency exchange OKX
Hana Bank signs with Korean FA in major sponsorship extension
Hana Bank has extended as an ‘Official Partner’ of the Korean Football Association for 10 more years until 2033, confirming the Korean bank’s place at the forefront of the governing body’s portfolio.
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Delta powers up AEG relationship on runway to 2028 LA Games
Delta Air Lines has consolidated its presence in the LA market by extending sponsorship deals with the AEG-owned Crypto.com Arena and the LA Kings. Matthew Glendinning reports.
Buffalo Trace Distillery makes UK move with DP World Tour sponsorship
US-based whiskey brand Buffalo Trace Distillery has signed with the DP World Tour to sponsor three prestige tournaments in the UK, including Scotland’s preeminent event – the Scottish Open.
Acqua Lete renews FIGC deal, Multiópticas signs with RFEF
Mineral water brand Acqua Lete has renewed its ‘Premium Partner’ agreement with the Italian Football Federation (FIGC), adding to a spate of new deals for the cycle from 2023 to 2026.
SEC lawsuits against Binance and Coinbase ‘threaten’ future sponsorships
Sponsorships attached to Binance and Coinbase – the world’s top two cryptocurrency exchanges by trading volume – could be under threat following lawsuits filed against the two companies by the US Secur…
Cottages website upgrades to ‘Points Jersey Partner’ for 2023 Tour of Britain
Cycling’s Tour of Britain has signed up a ‘Points Jersey Partner’ in the form of holiday cottages and luxury homes provider, cottages.com, but has yet to confirm a title sponsor for this year’s race.
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