Inter extends with Nike, as main shirt sponsor talks continue
Serie A club Internazionale has extended its long-term technical supplier agreement with Nike, but has yet to agree a main shirt sponsorship for the upcoming season
Iberia sponsors LaLiga in Latin America market deal
Spain’s LaLiga has signed a sponsorship agreement for the Latin American region with the national airline carrier Iberia.
Sponsorship is crucial in ‘extremely competitive’ market | Catherine Fang, Hisense
Consumer electronics company Hisense believes there is a direct correlation between sales of its televisions and appliances and its aggressive global sports sponsorship strategy. Matthew Glendinning speaks to Catherine Fang, executive vice president of Hisense International.
Patch inventory will sell out, despite cautious first year for MLB and NHL
The addition of NHL jersey patch and MLB sleeve patch inventory to the existing NBA jersey patch programme has created a glut of inventory across the major US professional leagues. But, as Matthew Glendinning reports, agencies remain optimistic about demand for the assets.
CMA CGM Group announced as Marseille main sponsor
French logistics solutions company CMA CGM Group has announced its role as the front-of-shirt sponsor at Ligue 1 club Olympique de Marseille.
Manchester City upgrades Asahi to training kit sponsor
Domestic and European champions Manchester City continue to upgrade some of the club's major sponsors ahead of the new season with beer partner Asahi trading up to the ‘Official Training Kit Partner’ rol…
Adidas makes AS Roma return official
Adidas has confirmed its return as kit supplier of Italian Serie A club AS Roma, having overcome the previous incumbent’s demand for ‘first right of refusal’ in an arbitration court in February.
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Andalucía authority names LIV Golf event, as PIF eyes title opportunity
Saudi-backed team golf series LIV Golf has sold the title rights to its first-ever event in continental Europe to the tourism and sport authority for the Spanish region of Andalucía in a multi-year deal.
Galatasaray renews Sixt in ‘record’ deal, Rams Global buys stadium naming rights
Turkish Süper Lig club Galatasaray has signed what it called the “biggest sponsorship agreement in the history of Turkish sports” by extending its main shirt deal with car rental company Sixt.
Hansgrohe extends with Netflix-featured Bora-Hansgrohe team
Bora-Hansgrohe – one of eight pro cycling teams featured in the recently streamed Tour de France: Unchained documentary on Netflix – has extended its title deal with German kitchen brand Hansgrohe unt…