Sponsorship is crucial in ‘extremely competitive’ market | Catherine Fang, Hisense

(Photo by GES-Sportfoto/Getty Images).
(Photo by GES-Sportfoto/Getty Images).
Consumer electronics company Hisense believes there is a direct correlation between sales of its televisions and appliances and its aggressive global sports sponsorship strategy. Matthew Glendinning speaks to Catherine Fang, executive vice president of Hisense International.

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