Matthew Glendinning

Football
Sponsorship & Marketing

Digital collectibles company Sorare has launched a new set of 3D digital football cards for its Premier League collection, an upgrade on the standard 2D cards rolled out during the inaugural 2022-23 season
Football
Sponsorship & Marketing

Betway has become the ‘Official Global Betting Partner’ of the Arsenal men’s team in the latest betting sector move among English Premier League clubs this season.
American Football
Sponsorship & Marketing

Human resources software company has signed as a new sponsor of the Miami Dolphins and the NFL franchise’s Hard Rock Stadium.
Golf
Sponsorship & Marketing

4Aces GC, one of the 12 teams competing in the LIV Golf League, has signed Extracurricular as its official on-course apparel sponsor.
Football
Sports Betting

The Brazilian Football Confederation (CBF) has won a key court ruling in its fight to sell in-stadium advertising to multiple betting companies at Campeonato Brasileiro matches in opposition to the league’s ‘…
Football
Sponsorship & Marketing

Riyadh Air has put Atlético de Madrid at the centre of its efforts to build a global brand ahead of its maiden commercial flight in 2025.
Golf
Sponsorship & Marketing

The PGA of America will focus on the 2025 Ryder Cup in New York to launch its first wagering sponsorship, having ‘almost certainly’ run out of time to fill the betting category for the upcoming event in …
Motorsport
Sponsorship & Marketing

German motor oil manufacturer Liqui Moly has extended its central sponsorship deal with Formula One – the pinnacle of the brand’s sponsorship activities across multiple sports.
Multiple Sports
Industry Moves

Ben Bradley, a former global partnerships director at Manchester United, has taken on a new role as international director in the global partnerships team at live entertainment and sports group AEG Europe
Football
Sponsorship & Marketing

Newcastle United has agreed a multi-year sponsorship agreement with sports technology and betting platform Sportsbet.io