Matthew Glendinning

London Stock Exchange-listed Standard Chartered Bank this month signed a three-year extension, from 2016-17 to 2018-19, to its main sponsor agreement with English Premier League club Liverpool. The deal was signed with more than one year still to run on the previous two year extension, from 2014-15 to 2015-16.

Japanese printing and business solutions brand Brother is paying a six-figure sum per year for sponsorship rights to the German national handball team and professional club-based handball events, excluding matches in the domestic league, the German Handball Bundesliga (HBL).

England Hockey, the governing body for the sport in England, this month signed online gambling operator Unibet as title sponsor of the 2015 EuroHockey Championships for men’s and women’s national teams.

The Jaguar luxury car brand, has signed as the Official Car Supplier for this year’s Wimbledon tennis championships in a five-year deal.

Brazil-based telecommunications brand Oi has become title sponsor this year’s Rio Open on the World Surf League’s (WSL) Championship Tour.

Who would have thought that a German discount supermarket would be the perfect fit for the British Olympic Association as its supermarket partner?

In April, German discount supermarket chain Aldi signed a four-year agreement with the British Olympic Association (BOA) for the Official Supermarket rights to the British Olympic team, covering the 2016…

The Jaguar sports car brand, part of the Jaguar Land Rover group, aims to double its sales revenue in the UK this year with the launch of new models. The sales push is backed by its  sponsorship of the Wimbledon Tennis Championships as the Official Car supplier.

With the 2020 Olympic Games in Tokyo around the corner, it appears that Japanese companies are far more ready to risk a bigger proportion of their marketing budgets on sports sponsorships

South-Africa based IT solutions and services provider, Dimension Data, this month, struck its biggest sponsorship to date when it signed a five-year Official Technology Partner deal, from 2015 to 2019, with Amaury Sport Organisation (ASO), owners of the Tour de France and other cycling events.