‘The Fifa World Cup is Yours to Take’ – Budweiser and the 2022 World Cup
Budweiser created a buzz around last winter’s World Cup in Qatar, despite the unexpected ban on in-stadium alcohol sales.
Dole Italia signs Inter men’s and women’s team sponsorship
Italian Serie A club Inter Milan has signed up food company Dole Italia as the club’s ‘Official Fresh Fruit Supplier’ and an ‘Official Partner’ of the women’s team for the next two sports seasons.
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Cadbury extends with AFLW through 2026
Confectionary brand Cadbury has extended its sponsorship of the AFLW Australian rules football women’s league for three more years through 2026.
Harvey Norman opts against Super Rugby Pacific title renewal
Stalwart sponsor of Australian sport, the retail giant Harvey Norman, has opted not to extend its deal with Rugby Australia as the domestic market title sponsor of the Super Rugby Pacific competition
Paris Baguette deal spotlights PSG’s new popularity in Korea
Korean forward Lee Kang-in will be at the heart of Korean bakery chain Paris Baguette's global deal with Paris Saint-Germain.
PSG’s retail growth contributes to €800m revenue record
Paris Saint-Germain (PSG) will open its 10th international official store next month in Toronto as it builds on a retail operation worth a record €85m ($93m) in 2022-23, the French Ligue 1 club’s chief rev…
YMCA badges Atlanta Hawks jersey in purpose-led patch deal
The YMCA of Metro Atlanta has signed as the jersey patch partner to the NBA’s Atlanta Hawks in a purpose-led collaboration between the two entities.
Bet365 sponsors Hornets ahead of North Carolina operator licence
Online betting operator Bet365 has become the ‘Official Mobile Sports Betting Partner’ of the NBA’s Charlotte Hornets subject to the brand becoming a licensed operator in North Carolina.
Why have the London Stadium’s naming rights taken so long to sell?
Allianz appears poised to take on the naming rights to the London Stadium, home ground of West Ham United and former main stadium of the London 2012 Olympics. SportBusiness Sponsorship asks four sponsorship professionals why the asset has taken so long to sell.
UK brand Wow Hydrate seeks global push with Man United deal
UK-based sports and fitness drinks company Wow Hydrate has signed as a global sponsor of Premier League club Manchester United to build up its international profile