Matthew Glendinning

Rowing

Japanese sporting goods brand Mizuno will title sponsor this December’s 2018 British Rowing Indoor Championships in London.
Football

English Premier League club Tottenham Hotspur has extended its kit deal with sporting goods giant Nike in a 15-year deal, running from 2018-19 until 2032-33
Supercars

Australian telco Superloop has acquired the naming rights to the Adelaide 500, the opening race in the Virgin Australia Supercars Championship, in a three-year deal
Football

Puma’s deal to become Manchester City’s main kit supplier – taking over from Nike – at the start of next season is worth roughly five times the current deal, SportBusiness Sponsorship understands. The
Football

Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…
Cricket

Cricket Australia has reported an Aus$8.3m ($5.9m) surplus in its financial report for 2017-2018, helped by ‘significant revenue growth’ from the federation’s partnership programme. T
Football

Major League Soccer has confirmed that its teams will be allowed to sell shirt sleeve sponsorships from 2020. The 2.5-by-2
American Football

The NFL’s Kansas City Chiefs has extended its exclusive partnership agreement with beer group Anheuser-Busch and its Bud Light brand.
Football

Italian Serie A club S.P.A.L. has upgraded its deal with pharmaceuticals brand Pentaferte to a three-year shirt sleeve partnership, for the rest of 2018-19 to 2020-21
Motorsport

The Coca-Cola Masterbrand will appear on the livery of the McLaren Formula One team as part of a new agreement between the two organisations for the rest of the season