Girondins de Bordeaux targets revenue hike under new owners
French club Girondins de Bordeaux aims to make a new ‘top five’ in Ligue 1 – both on and off the pitch – following the club’s takeover by American owners.
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Lazio signs Premium deal with car insurance partner
Serie A club SS Lazio has signed a car insurance partnership with ConTe.it – part of the Admiral online vehicle insurance group.
NHL, New Jersey Devils announce sports-betting partnerships with FanDuel
The New Jersey Devils are continuing to capitalize on legal sports betting within their home state by announcing a third deal with a sportsbook
Green energy brand signs with AC Milan
Serie A club AC Milan has signed an 'Official Green Energy Partner' deal with Italian integrated and eco-sustainable energy solutions company Invent SRL
Real Madrid has sealed the deal with adidas, says Spanish press
Real Madrid’s billion euro-plus deal with sporting goods company adidas is a done deal, according to Spanish press reports.
Mbappé crowned as new Hublot brand ambassador
France and Paris St Germain football star Kylian Mbappé has signed as a new brand ambassador for luxury watch brand Hublot.
Caesars feels at home with Las Vegas Stadium partnership
Nevada-based Caesars Entertainment has signed as the first Founding Partner of the Las Vegas Stadium, the future home of the Las Vegas Raiders NFL franchise.
United agrees multi-year extension with Canon Medical Systems Europe
English Premier League club Manchester United has extended its Official Medical Systems Partner agreement with Canon Medical Systems Europe.
Turtle Beach splashes out on Dreamhack Atlanta deal
Gaming headset maker Turtle Beach is using esports to push into the PC market by sponsoring its third Dreamhack event this year
NHL leverages player-tracking data to land MGM sports betting partnership
The NHL is following in the footsteps of the NBA by naming MGM Resorts International as its Official Sports Betting Partner