Matthew Glendinning

Football

Australian A-League soccer club Western Sydney Wanderers has signed Thai Airways International as a partner for the 2018-19 season
Football

Ligue 1 club Paris Saint-Germain and the French website creator Hubside have signed a marketing partnership for the next three seasons
Football

The Argentine Football Association has signed up ride-sharing app Uber as its new digital sponsor, sparking protest among the country’s taxi drivers.
Golf

Japanese online fashion retailer Zozo will title sponsor the first annual, official PGA Tour tournament in Japan when it launches next year
Football

Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand…
Esports

Sporting goods brand Nike is close to a landmark sponsorship deal worth tens of millions of dollars with the League of Legends Professional League China (LPL)
Football

French Ligue 1 champions Paris Saint-Germain have signed a two-year partnership with LoveBet, a leading Asian online betting provider. The Asia-only deal is worth €1.8
Football

Former Premier League title sponsor Barclays has renewed its Official Bank Partner deal with England’s top-tier football league. According to Sky News, the deal is worth £31.5m (€35.5m/$40.5m)
Baseball

Major League Baseball's Seattle Mariners are poised to sell the naming rights to what is currently called Safeco Field to the US division of mobile operator T-Mobile, according to a report in Forbes.
Equestrian

One of China’s largest private-sector conglomerates is building a stake in the world of equestrian sport and backing up its activity with sponsorship and event-ownership initiatives.