Matthew Glendinning

Motorsport

The Williams Formula One racing team has signed a new partnership agreement with Poland-based oil refiner and petrol retailer PKN ORLEN

Japanese car marker Toyota has acquired Presenting Partner rights to the Tokyo 2020 Olympic Torch Relay from the Tokyo Organising Committee of the Olympic and Paralympic Games
American Football

The Dunkin' quick service restaurants brand, the Official Coffee of the New York Giants, has signed a one-year promotional partnership with the NFL club’s running back Saquon Barkley.
American Football

Video game platform PlayStation will return as title sponsor of the Fiesta Bowl, one of the annual College Football Playoff games, as part of a multi-year agreement with broadcast network ESPN
Multi-sport

Coca-Cola Japan and Japanese food company Ajinomoto have expanded their sponsorships of the Tokyo 2020 Olympic and Paralympic Games to include a newly-added business category around coffee products
Football

Spanish pharmaceutical group Grifols is close to acquiring the naming rights to Barcelona’s Camp Nou stadium redevelopment in a deal valued at about €20m per year.
Football

English Premier League club Liverpool has signed a new, multi-year partnership with global business communications provider Mitel
Motorsport

Italian tyre brand Pirelli has renewed as the sole Global Tyre Partner of the Formula One World Championship
Football

Swiss-based MSC Cruises will become the Official Global Cruise Partner of English Premier League club Chelsea from January 2019

Inside this issue: FOOTBALL: Nike renews with Premier League – EA Sports, Barclays, Budweiser to follow  ESPORTS: Mastercard makes esports debut as first Global Partner of League of Legends  ESP