Telefónica’s Movistar Plus retains Liga ACB rights to 2023
Spanish telecoms operator Telefónica has renewed its exclusive domestic broadcast rights agreement with Liga ACB, the top tier of Spanish basketball, for another three seasons.
Swiss Handball Federation’s sponsorship revenue nears CHF1m
The Swiss Handball Federation (SHV) has reported revenues of CHF7.04m (€6.54m/$7.69m) for the 2019-20 period, including CHF930,001 generated from the sale of sponsorship rights.
Fed Cup renamed after Billie Jean King as Microsoft among new sponsors
The International Tennis Federation has rebranded the Fed Cup, the women’s international teams event, as the Billie Jean King Cup by BNP Paribas in a tribute to the iconic female tennis player and pioneer f…
Macron replaces Under Armour as Wales kit supplier in long-term deal
Italian sportswear brand Macron has become the new kit supplier of the Welsh Rugby Union in a seven-year agreement
Uefa issues broadcast sponsorship services tender
Uefa, football’s European governing body, has today (Tuesday) launched a combined tender process for the provision of technical delivery services for broadcast sponsorship during coverage of its club a…
Hisense-owned Gorenje extends EHF Champions League backing
Gorenje, the Slovenia-based home appliance manufacturer, has extended its sponsorship backing for handball’s men’s EHF Champions League in a two-year agreement.
Infront pens early extension to Four Hills deal, ski jumping on European Games list
The Infront agency has agreed a four-year extension to its deal to exclusively market sponsorship rights to the Four Hills Tournament, ski jumping’s showpiece otherwise known as the Vierschanzentournee.
DFB and Infront reach settlement as contracts terminated
Infront and the German Football Federation (DFB) have reached a settlement after the domestic football body’s moves to terminate a sponsorship and pitchside advertising rights sales contract with the a…
Sportfive secures DFB perimeter advertising role previously held by Infront
The Sportfive agency has been appointed by the German Football Federation (DFB) to supply LED perimeter advertising at Germany’s international fixtures and DFB-Pokal matches in a two-year agreement.
Mondelēz International displays renewed football appetite with Bundesliga sponsorship
Mondelēz International, the US-based confectionery and snack food company, has become a sponsor of German football’s Bundesliga and second-tier 2. Bundesliga in a multi-year agreement.